ABOUT
Facts over Fear was an anti-Islamophobia campaign led by the interfaith group MAPS. Their goal was to create a multipart educational series that would educate the public about Muslims, counter fear-mongering, and highlight the significant contributions the community has made to society. Despite being a nonprofit with limited funding, MAPS approached my team with ambitions that exceeded their budget. We took the time to collaborate closely with them, helping to set realistic goals and achieve their vision.
Role
As the creative director, I guided the team in developing a visual identity that aligned with the client's vision for the video series. I crafted minimalist characters and sets that effectively illustrated the educational themes while respecting cultural boundaries. To streamline the animation process, we utilized several Adobe After Effects plugins.
Results
Within a month of MAPS releasing the video series, they raised an additional 300% in funds—exceeding the original budget contracted with my team—which cemented the success of the Facts Over Fear campaign.
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